MFA Television Practice Exam

The following spot list of programs gives you a total of 25 TARPs in Melbourne: The Bachelor (8.0), The Block (10.0) and My Kitchen Rules (7.0). Which statement is TRUE?

This spot list has a total of 25 TARPs nationally.

Total TARPs for this spot list may include duplicated audience reach.

Total TARPs represent the sum of exposures to the target audience across the listed programs. Each show contributes its own TARPs, and these points are additive. However, TARPs are not a count of unique individuals reached; they measure how many times the target audience has been exposed to ads. A viewer who watches more than one program will contribute to multiple programs’ TARPs, so the combined total can include duplicated audience reach. That’s why the statement about potentially duplicated reach is true. The other options don’t fit because the data are for Melbourne, not national; TARPs aren’t the same as reach and don’t equal a 25% audience, and TARPs aren’t simply the audience size shown as thousands.

Total TARPs is the same as reach and therefore the audience reach for this spot list would be 25%.

Total TARPs is the potential audience shown as '000s