After optimizing a national TV buy and implementing changes, which step confirms the changes occurred?

After optimizing a national TV buy and implementing changes, which step confirms the changes occurred?

• A. You will check holdings that those changes have occurred, plus do a quick check of the total.
• B. You will check holdings that the changes have happened.
• C. You will run the weekly post.
• D. You will check your invoice proformas.

Answer: (A)

After adjusting a national TV buy, you confirm the changes by validating the data in your activation and inventory records. Check the holdings to ensure the updated spots, flight dates, and weights are actually in place, and do a quick total check to confirm the overall plan totals align with the revised plan. This direct data reconciliation shows that the changes were applied and nothing was missed. Other steps like a weekly post look at performance after the fact, and invoice proformas relate to billing, not confirming that the buy updates were implemented.

After adjusting a national TV buy, you confirm the changes by validating the data in your activation and inventory records. Check the holdings to ensure the updated spots, flight dates, and weights are actually in place, and do a quick total check to confirm the overall plan totals align with the revised plan. This direct data reconciliation shows that the changes were applied and nothing was missed. Other steps like a weekly post look at performance after the fact, and invoice proformas relate to billing, not confirming that the buy updates were implemented.