Calculate the TARP, based on the information below: Women 18-39 audience potential (universe estimate) in Adelaide is 220,600 women 18-39yrs average audience for The Project is 15,000. What is the calculated TARPs?

Calculate the TARP, based on the information below: Women 18-39 audience potential (universe estimate) in Adelaide is 220,600 women 18-39yrs average audience for The Project is 15,000. What is the calculated TARPs?

• A. 7.6 TARPs
• B. 6.8 TARPs
• C. 7.2 TARPs
• D. 6.2 TARPs

Answer: (B)

TARPs show what portion of the target universe a program reaches, expressed as a percentage. To get TARPs, divide the average audience by the potential audience (the universe) and multiply by 100. Compute: 15,000 ÷ 220,600 ≈ 0.06797. Multiply by 100 → ≈ 6.797, which rounds to 6.8 TARPs. So the calculated TARPs is about 6.8.

TARPs show what portion of the target universe a program reaches, expressed as a percentage. To get TARPs, divide the average audience by the potential audience (the universe) and multiply by 100.

Compute: 15,000 ÷ 220,600 ≈ 0.06797. Multiply by 100 → ≈ 6.797, which rounds to 6.8 TARPs.

So the calculated TARPs is about 6.8.