For a campaign to be seen on all broadcast content across screens, what should you buy?

For a campaign to be seen on all broadcast content across screens, what should you buy?

• A. Buy BVOD
• B. Buy Linear TV
• C. Buy both Linear TV and BVOD combined
• D. Buy STV as this is the only way to view

Answer: (C)

To reach audiences across all broadcast screens, you need to cover both traditional linear TV and BVOD. Linear TV buys ensure your ad runs during scheduled broadcasts on traditional sets. BVOD expands reach to on-demand and streaming content across devices—phones, tablets, computers, and smart TVs—via catch-up and apps. Together, they close the gaps: some viewers watch live linear, others prefer on-demand BVOD, and many engage with both. Relying on just BVOD misses live linear exposure, and relying on only Linear TV misses on-demand and cross-device viewing. STV isn’t the universal solution, and there are multiple viewing paths beyond it. So the best approach to be seen across all broadcast content across screens is to buy both Linear TV and BVOD combined.

To reach audiences across all broadcast screens, you need to cover both traditional linear TV and BVOD. Linear TV buys ensure your ad runs during scheduled broadcasts on traditional sets. BVOD expands reach to on-demand and streaming content across devices—phones, tablets, computers, and smart TVs—via catch-up and apps. Together, they close the gaps: some viewers watch live linear, others prefer on-demand BVOD, and many engage with both. Relying on just BVOD misses live linear exposure, and relying on only Linear TV misses on-demand and cross-device viewing. STV isn’t the universal solution, and there are multiple viewing paths beyond it. So the best approach to be seen across all broadcast content across screens is to buy both Linear TV and BVOD combined.