In BVOD measurement, which statement best defines the term 'In-View %'?

In BVOD measurement, which statement best defines the term 'In-View %'?

• A. The measurement of Brand Safety within your BVOD campaign
• B. The % of viewers that watched the full advertising service from beginning to end
• C. The proportion of the ad frame that appears within a viewable space
• D. The level of impressions and clicks for each individual execution

Answer: (C)

In-View % is about visibility: it measures how much of the ad frame is actually visible in the viewer’s screen area during an exposure. It doesn’t track whether someone clicks or finishes watching; it focuses on how large a portion of the ad is within the viewable space. In BVOD, this matters because an ad can be loaded and counted as an impression even if only a small part of it is visible, or it can be mostly hidden behind UI elements. If the ad frame is fully visible for the duration, In-View % is near 100%; if only a portion is visible, it’s proportionally lower. This makes it the best descriptor of the audience’s potential exposure, separate from completion or engagement metrics. The other options describe completion, safety, or performance actions, which are different measures entirely.

In-View % is about visibility: it measures how much of the ad frame is actually visible in the viewer’s screen area during an exposure. It doesn’t track whether someone clicks or finishes watching; it focuses on how large a portion of the ad is within the viewable space. In BVOD, this matters because an ad can be loaded and counted as an impression even if only a small part of it is visible, or it can be mostly hidden behind UI elements. If the ad frame is fully visible for the duration, In-View % is near 100%; if only a portion is visible, it’s proportionally lower. This makes it the best descriptor of the audience’s potential exposure, separate from completion or engagement metrics. The other options describe completion, safety, or performance actions, which are different measures entirely.