In the Melbourne and Adelaide TV buying plan, what is the target number of TARPs?

In the Melbourne and Adelaide TV buying plan, what is the target number of TARPs?

• A. 50 TARPs
• B. 100 TARPs
• C. 150 TARPs
• D. 200 TARPs

Answer: (B)

TARPs tell you how much exposure the TV plan is delivering to the target audience, combining reach and frequency into a single planning metric. In a Melbourne and Adelaide plan, aiming for a mid-range TARPs target strikes a balance between giving enough exposure to be effective and keeping the budget in check. This level is high enough to reach a meaningful portion of viewers across both markets without overspending on excessive frequency. If the target were too small, the plan might underexpose audiences in one or both markets; if it were too large, costs would rise without proportional gains. The key idea is to set a combined target that reflects the relative sizes and costs of Melbourne and Adelaide, ensuring the plan delivers steady reach across both markets rather than prioritizing one over the other.

TARPs tell you how much exposure the TV plan is delivering to the target audience, combining reach and frequency into a single planning metric. In a Melbourne and Adelaide plan, aiming for a mid-range TARPs target strikes a balance between giving enough exposure to be effective and keeping the budget in check. This level is high enough to reach a meaningful portion of viewers across both markets without overspending on excessive frequency. If the target were too small, the plan might underexpose audiences in one or both markets; if it were too large, costs would rise without proportional gains. The key idea is to set a combined target that reflects the relative sizes and costs of Melbourne and Adelaide, ensuring the plan delivers steady reach across both markets rather than prioritizing one over the other.