In the Melbourne TARPs example, which program contributed 10.0 TARPs?

In the Melbourne TARPs example, which program contributed 10.0 TARPs?

• A. The Bachelor
• B. The Block
• C. My Kitchen Rules
• D. The Project

Answer: (B)

TARPs measure how many viewers a program attracts in a specific market during a given period, giving a sense of audience size relative to the market. In the Melbourne example, The Block contributes 10.0 TARPs, the highest among the programs listed, which means it drew a larger share of Melbourne viewers for that timeslot than the others. The Bachelor, My Kitchen Rules, and The Project have lower TARPs in this example, so they contributed less to the overall audience that day. This illustrates how TARPs are used to compare how well different programs perform in the same market.

TARPs measure how many viewers a program attracts in a specific market during a given period, giving a sense of audience size relative to the market. In the Melbourne example, The Block contributes 10.0 TARPs, the highest among the programs listed, which means it drew a larger share of Melbourne viewers for that timeslot than the others. The Bachelor, My Kitchen Rules, and The Project have lower TARPs in this example, so they contributed less to the overall audience that day. This illustrates how TARPs are used to compare how well different programs perform in the same market.