On a block plan you may outline day-part split. What does this refer to?

On a block plan you may outline day-part split. What does this refer to?

• A. The % of spots to buy in Peak and Off Peak time.
• B. The % of TARPs to buy in each day of the week.
• C. The % of spots to buy in each day of the week.
• D. The % of TARPs to buy in Peak and Off Peak time.

Answer: (D)

The main idea is how you allocate the total advertising weight across different times of the day. On a block plan, day-part split means deciding what share of the total TARPs you’ll buy during peak times and what share during off-peak times. TARPs are the measure of advertising weight, so expressing the split as a percentage of TARPs shown when audiences are largest (Peak) versus when they’re smaller (Off Peak) directly controls reach and cost efficiency across the day. This weighting matters because peak periods typically have larger audiences, so you’ll often assign a larger portion of TARPs there to maximize impact, while off-peak times can offer cost savings with still valuable reach. The other ideas aren’t the focus here: it’s not about the percentage of spots, and it’s not about dividing the weight by day of the week. The day-part split specifically targets how TARPs are distributed between Peak and Off Peak times.

The main idea is how you allocate the total advertising weight across different times of the day. On a block plan, day-part split means deciding what share of the total TARPs you’ll buy during peak times and what share during off-peak times. TARPs are the measure of advertising weight, so expressing the split as a percentage of TARPs shown when audiences are largest (Peak) versus when they’re smaller (Off Peak) directly controls reach and cost efficiency across the day.

This weighting matters because peak periods typically have larger audiences, so you’ll often assign a larger portion of TARPs there to maximize impact, while off-peak times can offer cost savings with still valuable reach.

The other ideas aren’t the focus here: it’s not about the percentage of spots, and it’s not about dividing the weight by day of the week. The day-part split specifically targets how TARPs are distributed between Peak and Off Peak times.