Skewing programs to the front half of the week with roadblock aims for which buying goal?

Skewing programs to the front half of the week with roadblock aims for which buying goal?

• A. A high Frequency goal.
• B. A specific program genre.
• C. TARP goal.
• D. High Reach goal.

Answer: (D)

The main idea here is maximizing how many unique people see the message in a given period. Using a roadblock approach means buying across the top placements so the ad appears broadly and simultaneously, which naturally boosts reach. Skewing to the front half of the week then helps capture a larger portion of the weekly audience early, increasing the number of distinct viewers exposed before the week progresses. So the aim is to maximize reach, not to repeat the same people many times. That’s why this aligns with a High Reach goal. It’s not about pushing more impressions per person (frequency), nor about matching a specific program genre or a different planning metric like TARP.

The main idea here is maximizing how many unique people see the message in a given period. Using a roadblock approach means buying across the top placements so the ad appears broadly and simultaneously, which naturally boosts reach. Skewing to the front half of the week then helps capture a larger portion of the weekly audience early, increasing the number of distinct viewers exposed before the week progresses. So the aim is to maximize reach, not to repeat the same people many times. That’s why this aligns with a High Reach goal. It’s not about pushing more impressions per person (frequency), nor about matching a specific program genre or a different planning metric like TARP.