Subscription TV viewing is measured by which organization?

Subscription TV viewing is measured by which organization?

• A. OzTAM
• B. Nielsen
• C. BARB
• D. Kantar

Answer: (A)

Measuring TV audiences relies on a standard reference body that collects viewing data and reports ratings. OzTAM does exactly that for Australia, acting as the official audience measurement service for television in the country and covering both broadcast and subscription channels. It operates by combining meter data and panel viewing to produce audience figures, reach, and shares used by networks and advertisers. That’s why it is the best answer: in Australia, OzTAM is the organization that provides the subscription TV viewing data and overall TV audience measurement, whereas the other organizations are known for measurements in other regions or contexts. Nielsen is the US-based company most people know for ratings there; BARB handles UK terrestrial TV; Kantar is a global research firm but does not serve as Australia’s official TV measurement body.

Measuring TV audiences relies on a standard reference body that collects viewing data and reports ratings. OzTAM does exactly that for Australia, acting as the official audience measurement service for television in the country and covering both broadcast and subscription channels. It operates by combining meter data and panel viewing to produce audience figures, reach, and shares used by networks and advertisers. That’s why it is the best answer: in Australia, OzTAM is the organization that provides the subscription TV viewing data and overall TV audience measurement, whereas the other organizations are known for measurements in other regions or contexts. Nielsen is the US-based company most people know for ratings there; BARB handles UK terrestrial TV; Kantar is a global research firm but does not serve as Australia’s official TV measurement body.