Which data source provides minute-by-minute data for Channel 7's Top 5 programs?

Which data source provides minute-by-minute data for Channel 7's Top 5 programs?

• A. OzTAM's Quarter Hour Data
• B. OzTAM's VPM report
• C. Nielsen Data
• D. Internal Panel Data

Answer: (B)

Minute-by-minute viewing requires a data source that records audience at every minute of the program. OzTAM's VPM report provides minute-by-minute program viewing figures for the OzTAM panel, letting you see exactly how many viewers are watching Channel 7's top programs at each minute. Quarter Hour Data only breaks viewing into 15-minute blocks, so it cannot give true minute-by-minute detail. Nielsen data comes from a different measurement system and isn’t the OzTAM VPM feed used for this level of granularity. Internal Panel Data is channel-specific and not the standardized minute-by-minute data used to rank programs across networks. So, the VPM report is the source that delivers the required minute-by-minute data.

Minute-by-minute viewing requires a data source that records audience at every minute of the program. OzTAM's VPM report provides minute-by-minute program viewing figures for the OzTAM panel, letting you see exactly how many viewers are watching Channel 7's top programs at each minute. Quarter Hour Data only breaks viewing into 15-minute blocks, so it cannot give true minute-by-minute detail. Nielsen data comes from a different measurement system and isn’t the OzTAM VPM feed used for this level of granularity. Internal Panel Data is channel-specific and not the standardized minute-by-minute data used to rank programs across networks. So, the VPM report is the source that delivers the required minute-by-minute data.