Which item is not part of the 'When' component of a media plan?

Which item is not part of the 'When' component of a media plan?

• A. Season.
• B. Week.
• C. Day and Time.
• D. Geographic locations.

Answer: (D)

In media planning, the When component focuses on scheduling timing: when ads run across the calendar. Season, Week, and Day and Time all specify when the advertisement should appear, shaping flighting and pacing throughout the year or week. Geographic locations, on the other hand, define where the ads run in terms of markets or regions, which belongs to the Where dimension, not When. So the item that doesn’t fit the timing aspect is geographic locations.

In media planning, the When component focuses on scheduling timing: when ads run across the calendar. Season, Week, and Day and Time all specify when the advertisement should appear, shaping flighting and pacing throughout the year or week. Geographic locations, on the other hand, define where the ads run in terms of markets or regions, which belongs to the Where dimension, not When. So the item that doesn’t fit the timing aspect is geographic locations.