Which market combination is consistent with targeting the largest audience potential in metropolitan areas?

Which market combination is consistent with targeting the largest audience potential in metropolitan areas?

• A. Sydney, Melbourne and Brisbane.
• B. Sydney, Melbourne and Perth.
• C. Sydney, Canberra and Brisbane.
• D. Melbourne, Brisbane and Canberra.

Answer: (A)

Maximizing audience potential in metropolitan areas means targeting the largest city markets where people live and consume media. The combo of Sydney, Melbourne, and Brisbane captures the three biggest metropolitan populations, giving the broadest reach across major urban centers. In contrast, including Canberra or Perth instead of Brisbane reduces the total metropolitan audience because those markets are smaller, so the overall reach would be less.

Maximizing audience potential in metropolitan areas means targeting the largest city markets where people live and consume media. The combo of Sydney, Melbourne, and Brisbane captures the three biggest metropolitan populations, giving the broadest reach across major urban centers. In contrast, including Canberra or Perth instead of Brisbane reduces the total metropolitan audience because those markets are smaller, so the overall reach would be less.