Which organization measures Subscription TV viewing in Australia?

Which organization measures Subscription TV viewing in Australia?

• A. Nielsen
• B. BARB
• C. GfK
• D. OzTAM

Answer: (D)

Australia uses a single industry body to provide official TV audience numbers. That organization collects viewing data from meters in households across the major cities and compiles ratings for all TV channels and platforms. As the national standard for audience measurement, it’s the reference point advertisers and networks rely on to understand how many people are watching Subscription TV, when, and for how long. The other names are well-known in different markets or research contexts, but for Australian TV audience metrics, this organization is the recognized source.

Australia uses a single industry body to provide official TV audience numbers. That organization collects viewing data from meters in households across the major cities and compiles ratings for all TV channels and platforms. As the national standard for audience measurement, it’s the reference point advertisers and networks rely on to understand how many people are watching Subscription TV, when, and for how long. The other names are well-known in different markets or research contexts, but for Australian TV audience metrics, this organization is the recognized source.