Which screen has the maximum share of BVOD as per the latest OzTAM?

Which screen has the maximum share of BVOD as per the latest OzTAM?

• A. Connected TV
• B. Mobile Device
• C. Personal Computer
• D. All of the above

Answer: (A)

BVOD viewing is measured by which screen viewers use, so the question is asking which device accounts for the largest portion of BVOD viewing according to OzTAM. The connected TV leads because many viewers prefer watching longer, high-quality BVOD content on a big screen in the living room. A TV-connected device or smart TV provides a stable, comfortable viewing experience with a dedicated app, which tends to result in longer, more immersive sessions. While mobile devices are very common for quick clips and on-the-go viewing, their share of BVOD time is typically smaller than the big-screen experience. Computers have value but generally don’t match the living-room friendliness and session length of connected TV for BVOD. So, the largest BVOD share being on connected TV reflects current viewing habits that favor the big-screen BVOD experience over mobile or desktop for most audiences. The option claiming all screens share the maximum is not supported by the data, hence the best answer is connected TV.

BVOD viewing is measured by which screen viewers use, so the question is asking which device accounts for the largest portion of BVOD viewing according to OzTAM.

The connected TV leads because many viewers prefer watching longer, high-quality BVOD content on a big screen in the living room. A TV-connected device or smart TV provides a stable, comfortable viewing experience with a dedicated app, which tends to result in longer, more immersive sessions. While mobile devices are very common for quick clips and on-the-go viewing, their share of BVOD time is typically smaller than the big-screen experience. Computers have value but generally don’t match the living-room friendliness and session length of connected TV for BVOD.

So, the largest BVOD share being on connected TV reflects current viewing habits that favor the big-screen BVOD experience over mobile or desktop for most audiences. The option claiming all screens share the maximum is not supported by the data, hence the best answer is connected TV.