Which segment has the smallest estimated population in the given breakdown?

Which segment has the smallest estimated population in the given breakdown?

• A. Light purchasers.
• B. Medium purchasers.
• C. Heavy purchasers.
• D. All segments equal.

Answer: (C)

When you break a population down by how much people purchase, you’re looking at how many individuals fall into each purchasing level. The smallest estimated population is the group with the fewest people. In this breakdown, heavy purchasers form the smallest group, so that segment has the smallest population. Light purchasers are typically the most numerous, and medium purchasers fall in between. The option claiming all segments are equal would require equal counts, which isn’t what the breakdown shows.

When you break a population down by how much people purchase, you’re looking at how many individuals fall into each purchasing level. The smallest estimated population is the group with the fewest people. In this breakdown, heavy purchasers form the smallest group, so that segment has the smallest population. Light purchasers are typically the most numerous, and medium purchasers fall in between. The option claiming all segments are equal would require equal counts, which isn’t what the breakdown shows.