Which statement best describes a Solus (individual) market?

Which statement best describes a Solus (individual) market?

• A. A regional market that uses diary surveys.
• B. A national market based on viewer diaries.
• C. An aggregated market using diary surveys.
• D. A sub-market across multiple regions.

Answer: (A)

A solus market refers to a standalone regional market whose audience data are collected within that single region, typically using diary surveys. This means the ratings and conclusions apply to that specific area rather than to the entire country or to a combined set of regions. Diary surveys involve respondents recording what they watched over a period, providing local viewing patterns that are then used to estimate audience sizes for regional stations and programs. That’s why the best description is a regional market that uses diary surveys. The other options describe national scope, aggregated data across markets, or cross-regional sub-markets, which aren’t what a solus market represents.

A solus market refers to a standalone regional market whose audience data are collected within that single region, typically using diary surveys. This means the ratings and conclusions apply to that specific area rather than to the entire country or to a combined set of regions. Diary surveys involve respondents recording what they watched over a period, providing local viewing patterns that are then used to estimate audience sizes for regional stations and programs.

That’s why the best description is a regional market that uses diary surveys. The other options describe national scope, aggregated data across markets, or cross-regional sub-markets, which aren’t what a solus market represents.