Which term best describes a market that is regional and uses diary surveys?

Which term best describes a market that is regional and uses diary surveys?

• A. Solus (individual) market
• B. Aggregated market
• C. Sub-market
• D. National market

Answer: (A)

Regional markets measured by diary surveys are best described as solus (individual) markets. Solus means a single market is reported on its own rather than being rolled up with others, which matches a regional scope. Diary surveys are a traditional method used in smaller or regional markets to collect viewing data directly from households, giving a standalone picture of audience behavior for that region. An aggregated market combines data from multiple markets to form a broader view, which isn’t regional or standalone. A sub-market is a smaller segment within a larger market, not a separate regional market. A national market covers the entire country, not just a region, and is typically measured differently.

Regional markets measured by diary surveys are best described as solus (individual) markets. Solus means a single market is reported on its own rather than being rolled up with others, which matches a regional scope. Diary surveys are a traditional method used in smaller or regional markets to collect viewing data directly from households, giving a standalone picture of audience behavior for that region. An aggregated market combines data from multiple markets to form a broader view, which isn’t regional or standalone. A sub-market is a smaller segment within a larger market, not a separate regional market. A national market covers the entire country, not just a region, and is typically measured differently.