Your airline client has a buying target audience of AP25-45 years for their new deals to Europe. How could you build targeted incremental reach to your TV buy by using BVOD?

Your airline client has a buying target audience of AP25-45 years for their new deals to Europe. How could you build targeted incremental reach to your TV buy by using BVOD?

• A. Your BVOD segment could include Third Party data
• B. Your BVOD segment could be around their attitude to travel and holidays
• C. Your BVOD demographic could be W24-39 years who live near the airport
• D. Your BVOD buying target could be based on contextual targeting

Answer: (B)

Targeting by attitude toward travel and holidays leverages a psychographic signal—people who are actually planning, researching, or shopping for trips. This aligns directly with an airline’s goal of selling Europe deals, because it reaches individuals who are more likely to respond to travel promotions regardless of where they fall in the 25–45 age window. BVOD offers this kind of interest-based audience across streaming environments, so you can extend reach beyond strict demographic targeting and still stay relevant to the deal content. By focusing on travel interest, you’re more likely to find new viewers who fit the campaign’s intent, not just the same age-based crowd you’d hit with linear TV alone. This creates incremental reach—people you wouldn’t necessarily reach through demographics alone—while keeping the message highly relevant to the Europe deals. The other approaches either rely on narrow demographics, location cues that limit reach, or generic contextual signals that don’t specifically capture travel interest, making them less effective for driving in-market response.

Targeting by attitude toward travel and holidays leverages a psychographic signal—people who are actually planning, researching, or shopping for trips. This aligns directly with an airline’s goal of selling Europe deals, because it reaches individuals who are more likely to respond to travel promotions regardless of where they fall in the 25–45 age window. BVOD offers this kind of interest-based audience across streaming environments, so you can extend reach beyond strict demographic targeting and still stay relevant to the deal content. By focusing on travel interest, you’re more likely to find new viewers who fit the campaign’s intent, not just the same age-based crowd you’d hit with linear TV alone. This creates incremental reach—people you wouldn’t necessarily reach through demographics alone—while keeping the message highly relevant to the Europe deals. The other approaches either rely on narrow demographics, location cues that limit reach, or generic contextual signals that don’t specifically capture travel interest, making them less effective for driving in-market response.